Why Is Marketing So Expensive in 2021?
Let’s face it. Having a business, big or small, is not cheap. There is a lot of expenses to consider before even making a profit. Expenses such as inventory if you have physical products, labor, office/store rent, marketing, and such. Some people say it takes money to make money. While that is true in the world of marketing, sometimes, all it takes is an excellent marketing strategy to deploy and become successful in marketing. Many business owners are not aware that their marketing efforts are not enough to sustain the growth of their business.
When we don’t put money into marketing our business, is it even a business? How can people even find our business if they are not aware of it or if they couldn’t find it online? Marketing in a nutshell is expensive. It takes most of your revenue. But it should benefit you in the long term and it will provide good ROI.
When we set aside money into our marketing efforts, we should feel that it’s an investment and that money that was spent in marketing will come back 2x or 3x more. We shouldn’t feel that we’re just wasting our money on marketing our business. The number one goal if you are starting a business is to create brand awareness; whether this is from viral social media posts, Facebook ads, or business cards. When people are aware of your business, it will create a snowball effect where they refer your business to other people even if they don’t become your paying customer.
How can you build awareness? The cheapest way to build awareness in 2021 and beyond is marketing online. I bet you that in your family, almost everyone has their own cellphone, even your grandma or your nieces and nephews. Traditional marketing such as newspaper or radio no longer works in today’s digital age. Even if you choose this channel, tracking the success of your marketing efforts can be difficult. While marketing online is totally different. Facebook is an example of where you can advertise your business as low as $1 a day. Sending traffic to your business website each and every day. At some point, with the right target audience and attractive ad, someone on Facebook will become your customer.
If you think marketing your business is expensive, it is if your marketing strategy is all over the place. You should stick to a channel that’s proven and where most of your prospects are. The point here is, yes marketing is expensive, and it should be, but it’s part of your business. Every business needs a great marketing strategy and here at Erch Marketing Services, we just don’t throw you our services and avail them at any time, we help you curate and build a proven marketing strategy that will skyrocket your business. Or you can be you on your own in your marketing and avail our services whenever you need them. It’s totally up to you.
What do you think about your marketing efforts? Does it need more attention or is it lacking funding at the moment? With Erch Marketing Services, you don’t have to spend a lot marketing your business. With our affordable monthly subscription plan, you’ll have access to all our marketing services for the price of coffee. Let’s work together to grow your business, shall we?