4 Proven Ways To Generate Free Traffic To Your Website
Have you ever wondered if there is such thing as free traffic to your website? Well, in this blog, we’ll talk about the 4 proven ways to generate free traffic to your website without spending a dime. All it takes is a few hours of work every week. With so many ways on how to market your services or products, sometimes, it gets frustrating and challenging how to even start in your marketing efforts. Let’s get started with your first marketing strategy to grow your business, shall we?
#1: Facebook
Ahh, Facebook, we all have a love-and-hate relationship with Facebook. It has become a place to advertise for many business owners and sometimes, it gets too overcrowded and too saturated to even start an ad. I feel like every scroll on my newsfeed is an ad that’s trying to get my attention and engage with their ad. Anyhow, Facebook, without a doubt, is the advertiser’s first choice of advertising platform.
The cost per lead and pay-per-clicks model are phenomenal. But what if you don’t want to spend $10 a day just to get the attention of your prospects? How do you do it on Facebook without breaking your wallet? The first thing you should do is create a Facebook business page if you don’t have one yet for your business and make sure it’s optimized so people have all the information they need when they visit your page. Once your page is complete, you then start joining Facebook groups that are more likely interested in your services or products.
Let’s say I have a retail store that sells outdoor clothing and gear. I will then type in the search bar of Facebook “Hiking Los Angeles” or “Biking in Los Angeles.” And boom, once you hover to the “groups” tab, you’ll see Hiking Los Angeles" group that has over 35,000 active members. Once you’re in the group, you want to make sure that you are not selling anything directly just yet. This is where the next traffic source comes to play.
#2: Youtube
By uploading consistent and relevant videos on Youtube, you attract attention. Make sure videos relate to your target audience such as the Hiking Los Angeles Facebook group. This is your audience, make sure your videos provide value and not just all marketing stuff. When you have a Youtube channel, Facebook shouldn’t be the only source for your views. Google and other search engines should be the other sources for your views and subscribers so be sure your videos are optimized and add the right keywords for every video you upload. Consistency is the key. This is not an overnight marketing effort. It takes time and dedication. Upload relevant videos even if you don’t have views. Eventually, the Youtube algorithm will find you and will start promoting your channel to other people.
#3: SEO
Better search engine optimization planning is also the key to getting free traffic online. Imagine a person living in city A, searching for, say local plumbers in the area. That person looking for your service is likely to go online to find the service he needs. When he enters his keywords on search engines like Google or Yahoo, he might type “Plumbers in city A.” If your website matches the exact keywords that the person is searching for, you’ll have a greater chance of your website being shown on the very first page of the search list. This is the power of SEO, just like uploading Youtube videos, it takes time to build it and it takes time to see the results.
#4: LinkedIn
LinkedIn can be a powerful platform to connect with professionals. If your business is B2B, meaning you have a business that offers services or products to other business owners, LinkedIn is the place to be. Let’s say you have a business that helps realtors in Houston, Texas with their closing transactions, you can create your LinkedIn profile in minutes and start connecting with realtors in Houston. Once they accept your invite, you can start with a simple thank you message. Once you build your connection, you can ask for a quick lunch or dinner. This is an opportunity for you to network and introduce your business to your target audience. How awesome is that? You only probably spend $50 on a lunch meeting with that realtor and even if you don’t get their business, you still provided them your business card and they might refer you to their colleagues.