4 Benefits of Having A Website For Your Business
In today’s digital age, a website is a must if you have a business. Millions of people are constantly searching for services and products on the internet. But why do mom-and-pops and brick-and-mortar stores are not well invested in having a responsive and professional website? Perhaps it’s a budget issue or maybe, some business owners are not early technology adopters. In this blog, we’ll talk about why having a website has so many benefits when it comes to customer acquisition and customer retention.
#1: Your Business is Visible to Your Prospective Customers
With millions of people searching for services and products on Google, Bing, Yahoo to name a few, having a website will put your website on the search list. Make sure you work on your website’s SEO or if you don’t have time to do it, make sure to hire someone who can help you optimize your website. Having a blog like this on your website is one of the things that will make your website visible on search engines.
#2: Your Prospects and Customers Can Contact You Other Than a Phone Call
There are 2 types of people; those who like to talk over the phone and those who are shy and would prefer to communicate with you digitally. Having a website will give your prospects and customers the option to communicate with you online. Here at Erch Marketing Services, we recommend having a website that has a “contact us” page and a chat feature. Having these on your website will make it easier for your prospects and customers to communicate with you.
#3: It’s Cheaper Than A Physical Store
Imagine the savings you would have if you go make your business completely online. We get it, some businesses need a physical store. But what if you don’t really need it? As a business owner, this is a question you can only answer. Some businesses require you to open a physical store but some don’t and this is where it gets critical.
So, let’s crunch the numbers; in a typical small physical store (12’ x 10’), the monthly rent would cost you a minimum of $700 a month, depending on the location. And a professionally designed website would cost you about $1,500 on a one-time payment. Here’s the summary: $1,500 one-time payment website versus a $700 monthly store rent. Which one would you choose? And this is not considering the foot traffic versus online traffic. How many people do you think will visit your physical store each day and how many people will visit your store online? More and more people do business online and having a website is the first step to grow your business.
#4: You Gain More Creditability
Having a website is a must nowadays. People trust businesses when they have a responsive website. If your business doens’t a website, the first thing that comes to mind is your business is sketchy or a scam. Having a website will give your customers more information about your business. Why would your prospective customers trust you if they don’t have any information about your business? Content is key to gaining the trust of your prospects.
With so many benefits of having a website for your business, why do small businesses still reluctant in investing in a website? Is it even a business if it doesn’t have a website? Even more, is it even a business if a website is not accessible across devices and professionally designed? Don't let your competitors take your customers. In fact, they already are as we are writing this blog.